IMAGINE __
IMPACT
OVER INTENTIONS
IMPCT
SHAPES THE
FUTURE
The IOOI logic: Impact needs a clear plan to unfold
The IOOI (Input, Output, Outcome, Impact) logic is a structuring approach that is gaining increasing importance in impact management. It helps organizations clearly distinguish and relate the various levels of impact. Most importantly, it enables them to plan backward from the desired long-term changes and, based on these goals, design projects, offerings, and measures to achieve them.
The seven-step PHINEO ladder, which we use in practice, is based on the IOOI logic. It is more concrete and illustrates how impact is created step by step. Together, with this approach, we create transparency for all stakeholders, from funding bodies to implementation partners, and promote effective collaboration for positive change. Because success is not measured in actions, but in the intensity of the impact they unleash.
The four levels of IOOI logic
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INPUT: the resources and activities invested in a project, including financial resources, personnel and infrastructure
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OUTPUT: the immediate results and products that arise from the resources and activities used
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OUTCOME: the changes at the target group level, such as increased knowledge, changes in behavior or improved skills
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IMPACT: the long-term social changes initiated by the project
Impact report: Powerful instrument for successful support work
Developing an impact area begins with clarifying the starting point, objectives, and KPIs. What is the situation, where do we want to go, how can we measure impact, do we have sufficient evidence, etc. The impact report then contains a comprehensive inventory of the quantitative and qualitative results and compiles all relevant information and data at a glance. It makes the impact, the social value of the engagement, visible. Thus, an impact report is an important milestone on the joint path to analyzing and evaluating successes and failures. What is often underestimated: By involving all relevant stakeholders, it becomes a living document that not only summarizes the results but also serves as a driver for future developments.
Fundamental pillar of fundraising
A compelling impact report conveys the achieved impacts and successes to outsiders not only through comprehensible facts, but above all through vivid stories. A content concept and an appealing visual design are crucial. This makes the report an effective tool for attracting new partners and funding.
Our everyday experience shows that impact reports are severely underrepresented in many areas. Experience shows that organizations that utilize this form of impact transparency make a decisive leap forward in their capabilities.
Our program
for impact: maximum support for NPOs
What drives us: to empower and support people and organizations with real potential for change – changemakers
Nonprofit organizations, with their expertise, heart, and passion, make significant contributions to the common good, our environment, and society. However, they also face the challenge of continuously developing their organization and its mission. Under the umbrella of WirkRaum in Hamburg, we offer free 18-month support programs for NPOs and social entrepreneurs. During this time, we accompany and support them in building robust structures, developing their potential and skills, increasing the success of their work, and ensuring the long-term sustainability of their organization.
The impact report:
a powerful instrument for successful support work
More than just facts and figures – impact reports as a driver of change
The development of an impact report begins with clarifying the initial situation, the objectives, and the KPIs. What we have, where we want to go, what is missing, and how we can measure impact. The impact report then contains a comprehensive inventory of the quantitative and qualitative results and compiles all relevant information and data at a glance. It makes the impact, the social value of the engagement, visible. Thus, an impact report is an important milestone on the joint path to analyzing and evaluating successes and failures. What is often underestimated: By involving all relevant stakeholders, it becomes a living document that not only summarizes the results but also serves as a driver for future developments.
Impact reports strengthen donors’ trust and secure future support
A compelling impact report conveys the achieved impacts and successes to outsiders not only through comprehensible facts, but above all through vivid stories. A content-based concept and an appealing visual design are crucial. This makes the report a powerful tool for attracting new partners and funding. Our daily practice shows that impact reports are severely underrepresented. Experience shows that organizations that utilize this form of impact transparency make a decisive leap forward in their capabilities.
Löwenhaus Impact Report 2023 (an excerpt)
Löwenhaus Impact Report 2024 (an excerpt)
The IMPCT model: Planning, developing, and multiplying transformative impact
In a world characterized by extreme challenges, it is essential that we don't just repair existing systems. We must fundamentally question and transform them. Our IMPCT model of continuous improvement offers a structured and practical approach to actively shaping this systemic change and making it measurable. By recognizing the complex interrelationships between ecological, social, and economic factors, we can specifically identify levers that bring about real change. Our core competencies in analysis, strategy, and impact management enable us to set clear goals and consistently implement them.
We accompany you through the entire process – from initial analysis to implementation and beyond. We offer not only comprehensive support but also targeted assistance during specific phases.